Sandi Burrows and Ed Burstell have formed a New York based advisory firm specializing in retail and beauty brand strategies for success in the tricky U.S. prestige market.
"She's a brand whisperer"

heidi ManHeimer

Former CEO of Shiseido U.S.,

Board member of Burton and Herman Miller

"He's the perfect blend between creativity and business"

SHARON COLLIER

CEO, Glo Skin Beauty

Who We are

Ed Burstell is a Retail Innovator.
Neiman Marcus

SVP Product Innovation/ Experience

Liberty of London

President

Bergdorf Goodman

SVP

Beauty/ Fragrance

Jewelry

Footwear

Handbags

Accessories

Henri Bendel

General manager

VP divisional

Beauty buyer

Bloomingdales

Beauty buyer

Sandi Burrows is a Brand Innovator.
M.A.C.

U.S. introduction/ development

Aesop

U.S. introduction/ development

Byredo

U.S. introduction/ development

Serge Lutens Parfum/ Beauté

U.S. introduction/ development

L’Artisan Parfumeur

U.S. introduction/ development

D.S. & Durga

Repositioning/ development

T. LeClerc

Repositioning/ Makeup Brand Development

Ed Burstell is a Retail Innovator.
Neiman Marcus

SVP Product Innovation/ Experience

Liberty of London

President

Bergdorf Goodman

SVP

Beauty/ Fragrance

Jewelry

Footwear

Handbags

Accessories

Henri Bendel

General manager

VP divisional

Beauty buyer

Bloomingdales

Beauty buyer

Sandi Burrows is a Brand Innovator.
M.A.C.

U.S. introduction/ development

Aesop

U.S. introduction/ development

Byredo

U.S. introduction/ development

Serge Lutens Parfum/ Beauté

U.S. introduction/ development

L’Artisan Parfumeur

U.S. introduction/ development

D.S. & Durga

Repositioning/ development

T. LeClerc

Repositioning/ Makeup Brand Development

Ed Burstell is a Retail Innovator.
Neiman Marcus

SVP Product Innovation/ Experience

Liberty of London

President

Bergdorf Goodman

SVP

Beauty/ Fragrance

Jewelry

Footwear

Handbags

Accessories

Henri Bendel

General manager

VP divisional

Beauty buyer

Bloomingdales

Beauty buyer

Sandi Burrows is a Brand Innovator.
M.A.C.

U.S. introduction/ development

Aesop

U.S. introduction/ development

Byredo

U.S. introduction/ development

Serge Lutens Parfum/ Beauté

U.S. introduction/ development

L’Artisan Parfumeur

U.S. introduction/ development

D.S. & Durga

Repositioning/ development

T. LeClerc

Repositioning/ Makeup Brand Development

What can we do for you?

We guide brands through the maze to success

Is your new brand actually ready?
  • Core Message Appeal - Strength and Clarity
  • Product Array and Pricing
  • Distribution Strategy for Long-Term Growth
  • Impactful Website
  • Effective (not wasteful!) Marketing Support
  • Relevant Social Media
Why is your existing brand struggling?
  • SWOT Analysis
  • Reframe the Message to Strengthen Desirability
  • Rethink Distribution
  • Re-examine Product Array - Is There Enough Relevance?
  • Make Every Support $ Count

what

says about us

Read the article

What Else Do They Say About Us?

“She was an important factor in Byredo’s success on the U.S. market. One could not wish for a better partner — and the brands that take her advice turn to gold.”

Johan Bäcke

Original Byredo investor and CFO,

Independent advisor and board member

“Ed has always been a creative and impressive business leader and I have had the opportunity to garner his insights and business acumen. He will not disappoint.”

Louise Evins

President/CEO Evins Communication

“She’s the queen pin."

David Moltz

Co-Founder & Nose, D. S. & Durga

"I worked with Ed at Liberty London for many years. He is very talented, thinks outside the box, and really helped in creating the Liberty brand."

Marco Capello

Founder Blue Gem Capital Partners,

Liberty London Board Member

“Our go-to-market strategy for US and UK was Sandi’s work. She kept me from making some big, expensive mistakes and I felt like I had found the magic lamp with a genie in it.”

J. Ahlgren

Vilhelm Perfumerie founder and creator

"Ed has the eye for identifying gaps in the market and trends before they happen> He has the talent for brand positioning and nurturing your brands. He is the perfect blend between creativity and business"

Sharon Collier

CEO Glo Skin Beauty

“When I wanted to open the US market for Serge Lutens in 2004, it was obvious that Sandi Burrows was the right partner. I was impressed by her strategic proposals for the brand, her professionalism, her charisma and leadership. She has passion for the brands she works with and takes the right decisions.”

Hassan Saad

General Manager, Vilhelm Parfumerie Former President, Serge Lutens

“Thank you for everything, Sandi. You are not just a business partner and mentor, you are the MOST amazing and inspirational person we ever met.”

Hedieh Asadi, M.D.

Founder, DeoDoc Intimate Skin Care